“The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.”

Tom Peters, economist and writer

"Content precedes design. Design in the absence of content is not design, it’s decoration.


Jeffrey Zeldman

"To create, one must first question everything."

Eileen Gray

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